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Category: Life: Work and Techy

Google Adwords: Bullet Point recommendations

Here is a list of bullet points to keep in mind when running advertisements on Google Adwords:

* Each campaign should be very specific (“cpanel web hosting”)
* Use of the exact match [keyword] system will target specific keywords entered on their own
* Set up separate campaign for EACH country (try not to group countries)
* Multiple campaigns/adgroups with keyword specific ads and budget
* Upper casing the first letter of each Adword is recommend
* Using exclamation marks at end of adwords is good
* Use {KeyWord: Default text} to generate headlines
* Create variant adverts – sometimes with minor differences
* Try and keep the number of keywords per adgroup low: Google suggest 5 good keywords, maximum of 15 keywords per adgroup
* The Display URL can be “faked” (i.e. doesn’t really exist): for example http://example.com/webhosting
* Use “Keywords->See search terms” to see exactly which search terms were triggered in that adgroup
* Make sure negative keywords such as “free”, “jobs”, “careers” etc are set if not relevant
* On negative keywords, DON’T do things such as “free web hosting” as it will negatively match “web” AND “hosting”! If you need to block that specific, use [free web hosting]
* Use separate campaigns for display network with each adgroup targeting specific types of sties and each separate budgets
* If targeting generic words such as “web hosting use a separate campaign with separate budgets
* Recommend setting up Ad Extensions using Sitelinks. Possibly including telephone numbers and/or product images (although this would need us to add “products” to Google Merchant Centre with fixed pricing: so may not be relevant).

Geographical precision compared

Precision UK Ordnance Survey Eastings and Northings Grid Reference Degrees Decimal Degrees
Data from Wikipedia Stack Exchange
111km 1 0 decimal places
11.1km 0.1 1 decimal place
1.1km 2 digits each/4 digits total
1km square
0.01 2 decimal places
111m 3 digits each/6 digits total
100m square
0.001 3 decimal places
11.1m 4 digits each/8 digits total
10m square
0.0001 4 decimal places
1.1m 5 digits each/10 digits total
1m square
0.00001 5 decimaal places
11cm 6 digits each/12 digits total
10cm square
0.000001 6 decimal places
1.11cm 7 digits each/14 digits total
1cm square
0.0000001 7 decimal places
1.11mm 8 digits each/16 digits total
1mm square
0.00000001 8 decimal places

Y2k Tech: RISC OS: Old software

Here’s some old software I wrote and release for RISC OS back in 2000.

All software requires RISC OS3+ and 1Mb+ RAM. They have NOT been tested since 2000 (so compatibility with StrongARM, RaspberryPi machines etc is uncertain). They will not run (except under RISC OS emulation) on Windows, Linux, Mac machines etc.


bwamazeA very simple non-desktop maze game set in a three dimensional (3D) environment where your objective is to simply find the treasure and the escape from the maze.

Download bwamaze.zip v0.02 (01-Oct-2000) [6k] for RISC OS. Freeware


bwgsmplayA shareware program (registration fee of 3UKP) allowing you play play back GSM sound files (as used by several internet voice mail systems). Comes complete with two sample GSM files.

Download bwgsmplay v1.09 (01-Oct-2000) [65k] for RISC OS. Shareware.


bwpianoThis is a very simple program with no purpose whatsoever. All it does is display a (strange) piano keyboard with an orang three dimensional hand floating in front of it. The hand is controlled by the mouse and depression of the mouse buttons depresses the fingers of the hand and plays any appropriate notes.

Download bwpiano v0.02 (01-Oct-200) [3k] for RISC OS. Freeware.

Y2k Tech: Configuring Outlook Express to send plain text email

Iā€™m adding the details of how to configure Outlook Express to stop sending HTML email and to send plain text email only here for archival reasons. Although in 2013, this information should no longer be needed (it was back in 2000ish when I originally wrote it). So please be aware this is massively outdated and probably no longer relevant information, but I like to archive stuff šŸ˜‰

Sending plain text email

When you receive a copy of Microsoft Outlook Express (either pre-installed on your hard drive, copied from a CD or downloaded from the Internet), is will usually have the default preferences set in a manner that is wasteful on time and resources.
Why you should re-configure Outlook
Email (e-mail, electronic mail etcetra) was designed to send fast, speedy, accurate transmission of messages between multiple computer types and programs. Unfortently, the default configuration of Outlook Express ‘assumes’ that everybody wants to receive what is called ‘HTML-Enabled Email’ which increases length of most e-mails (it at least doubles it), doesn’t add anything that isn’t already given in the message, and is incompatible with most non-Outlook Express users.
If you use Outlook Express for business communications, or have a large volume of personal email, but still have ‘HTML-Enable Email’ email enabled, then over time this will have quite a dramatic effect on your phone bill, so it’s advisable to set it up correctly – which will also please the people you’re sending emails to because they won’t receive a duplicate copy as an attachment.
How to send ‘non-HTML’ email using Outlook
If you follow the instructions below your future emails be internet compliant and not only will your phone bill be lower but you won’t get any complaints from people receiving your emails:

  1. Load Outlook Express
  2. Click on the ‘Tools’ option on the menu bar and select ‘Options…’
    This will open the options control window.

  3. Click on the ‘Send’ tag at the top.
  4. Under the “Mail sending format”, ensure that the ‘Plain Text’ option is ticked, by clicking on it if needed.
  5. Click on the ‘Settings’ box to the right of this option.
  6. Ensure that the option “Encode text using” box is set to ‘None’ and click ‘OK’.
  7. Repeat steps 4-6 for the “News sending format” (as USENET news must be in plain text format only).
  8. Ensure that the ‘Include message in reply’ option is turned OFF – ie. no tick – by clicking on it if required.
  9. Click ‘OK’ to activate your new settings.

Outlook Express should now be setup correctly.
Changing the default mail program

If you do not wish to use Outlook Express as your mail program, and perhaps previously used a different mail client, you can revert to this by changing your default mail client.
Do this by going to the ‘Tools’ menu in Outlook Express and selecting ‘Options’. There is a checkbox here called ‘Make Outlook Express my default mail client’ – if you uncheck this Outlook Express will no longer be invoked if you try to send mail from, say, a link on the web.
You will need to set up your own mail settings if you use a different mail package.

Removing Outlook Express

Windows 95
Outlook Express can be uninstalled in the normal way using the Add/Remove Programs function which you will find if you go to the ‘Start’ menu and look in ‘Settings’ then ‘Control Panel’. From the Add/Remove Programs dialogue box, select Outlook Express, then click on Add/Remove.

Windows 98/2000
Outlook Express is part of the Internet Explorer integration with the Windows operating system and cannot be easily uninstalled.

Y2k Tech: Caller Line Identification and ISPs

Iā€™m adding the details of CLI (Caller Line Identification) and usage by ISPs here for archival reasons. Although in 2013, this information should no longer be needed (it was back in 2000ish when I originally wrote it). So please be aware this is massively outdated and probably no longer relevant information, but I like to archive stuff šŸ˜‰

Most users of the Internet will have experienced what is called Spam. Spam is the term used on the Internet for unwanted email messages that most users receive from time to time. These message are usually trying to sell something in one way or another and many users just ignore them or delete them. To many people though these messages are a source of great annoyance and cause passions to run very high because if not kept in check, then Spam email messages could swamp your mailbox with hundreds of unwanted messages each day. Imagine if this happened with the junk mail you receive through the normal postal system. You would have a pile of mail a foot deep at your front door each morning and you would be straight on the phone to the Post Office to find out how you could stop it, not because it was costing you anything, but because it was very inconvenient and time consuming to sort through. The difference between mail that is delivered through your letterbox and mail you receive over the Internet is that you pay for mail delivered to your computer through your telephone bill because it takes time to download these unwanted messages and the meter is running. Another big difference is that email sent to hundreds of thousands of people via the Internet can be done relatively cheaply and therefore attracts the attention of many unscrupulous individuals.

One of the best methods for deterring Spammers is to insist that our customer’s phone line displays it’s CLI (calling line identification) when accessing our Internet service. This means that we can easily determine the telephone number of the person or company that is abusing our network and take the appropriate action to stop this happening again in the future.

Most Internet Service Providers have either already implemented this policy or are in the process of implementing the use of CLI for the sending of email and the posting to news services.
If a “ISP A” does not do this then many other ISP’s across the globe may well ban mail from “ISP A”‘s service because of the amount of Spam email that originates from “ISP A” service. This could mean that when you send an email to a friend or colleague it is returned to you, not because there is a problem with the address you are sending it to, but because another ISP has taken sanctions against “ISP A” and will not allow mail from “ISP A”‘s servers onto their network as punishment for not maintaining a secure system or a system that may be viewed as being kind to Spammers and abusers of the Internet in general.
So “ISP A” has no choice. Either conform or end up with a system that is unusable.

If you have CLI enabled then you just carry on as normal. If you don’t have CLI enabled you can do one of two things.
1. Call your telephone provider (BT, NTL etc) and ask them to enable CLI on your telephone.
2. If you don’t want to give out you number everytime you use the telephone then it is possible to add a number before you dial “ISP A” ‘s 0845 number that will enable CLI just for this one call only i.e. 1470 in the case of BT customers. So for example “ISP A” number would be 1470 0845 xxx xxxx.
This number can be added to your modem properties so that it is dialled automatically each time you connect to the Internet.
For a Windows 95,98 or 2000 machine, go to “Settings > Control Panel > Modem > Dialing Properties” and tick the box for disabling ” Call Waiting” and add 1470 as the number to be dialled.

If you don’t know if you have CLI enabled or not you could call your telephone provider and ask them. An alternative method would be to call a friend, and then get them to dial 1471 and tell you what message they heard – if they heard your telephone number being read out, then you’ve got CLI enabled, if they don’t they you’ve probably got it disabled.
Please remember that you can connect to the Internet using “ISP A” whether you have CLI enabled or not. It is only for SENDING email that “ISP A” insist that CLI is enabled so that if a Spammer uses “ISP A” to send thousands of Spam messages “ISP A” can easily find him and bar that number immediately from sending mail ever again.
If you are in a situation whereby you cannot enable CLI for whatever reason i.e. you are on a PABX (switchboard) that is not set-up with CLI enabled then you can always use WebMail in order to send email.