Huh, just came across something that slightly cheered me up. I just saw an advertisement (provided by Google Adsense: see top of the page) for a company offering one of the services I do for a job (search engine optimisation and placement). I went to their site to see how good they were (as I hadn’t heard of them before) and…
They’ve got a “Google PR” value of “0”, I can’t find their site on Google search for their company name (never a good sign) and finally some of the techniques they “suggest” are good for a site (such as “dynamic meta tags”) would, most likely, get your site banned from the search engine. A good SEO (search engine optimizer) will optimise a site in such a way that it’ll work as a “static site” OR dynamically driven (ok, some “hacks” may be needed to avoid query strings). I also checked their “recommend client” site: no optimisation (bar the “now-redundant” meta tags) and site can’t easily be found in Google!
Therefore, I’d like to suggest the following to anyone considering employing a search engine optimization company: First of all, can you easily find them in the search engines for a) their company name and b) one of their keyphrases (sometimes this is harder to figure out as it may not be easy to see what they are targeting).
Secondly: Do your research. If they suggest creating hidden pages/links, cloaking/fast redirects, duplicate pages (or anything else on Google’s “Do not do” list), then steer clear of them as the site could easily be reported for spam